Howard Packaging only sells to the retail, food service and promotional products trade.
We do not sell products to or ship sample kits to individuals.
The best salespeople are those who can quickly and easily communicate an idea or message that hooks the buyer. They don't need to deceive or coherse; they let the message do it's psychological work and the buyer does the rest. The best packaging does the exact same thing. Packaging can communicate so many things about a … Read more
What does your product packaging say to potential customers? Does it attract them? Does it entice them to want to learn more? Just as well-designed packaging attracts repeat business from loyal customers, it's also an essential part of attracting new customers. With the rise of internet-based companies and store shelves that carry dozens of identical … Read more
What prompts people to buy a product? Is it based on pure need, or is there an emotional tug that often influences our purchasing behavior? By now it's pretty clear that we often purchase based on the desire for the feeling we imagine we'll have once we own a product. But what gets us to that … Read more
Making your business brand personal rather than corporate is key if you're shooting for a lasting connection with potential customers. The most important concept within the world of "social media" is that it allows people – or in the case of a business, customers – to interact in a manner that isn't solely a one-way street … Read more
Building brand loyalty is an important part of any small business marketing plan, but businesses today must get creative to help improve customer connections with the brand. Research routinely shows that customers who feel a personal connection to a brand feel that the company has fulfilled a need in their lives. If you're concerned that … Read more
Staying on top of trends helps small businesses take advantage of growth opportunities when they arrive, and the end of the year means it's time to start examining small business branding trends for 2017 immediately! Many trends arrive swiftly and demand immediate adoption, and other trends take a few years before they're accepted as standard … Read more
Earning dedicated customers who choose your brand over all others is the mark of a successful marketing and branding campaign, but it is the dedicated brand evangelists who have an even greater impact with their positive commentary about your business to new and potential customers. How do you create brand evangelists? Does it take a … Read more
One of the vital tasks you must do for your small business is to develop a brand that is consistent across many channels, from your business website to the custom bags your customers carry out of your retail store after a purchase. During the development process and after the implementation of a branding plan, it's essential … Read more
Is it time to make-over your business? Image is important in business today, and even the smallest organizations must put time and energy into appearances and how the public perceives the business. If you haven't cultivated a particular brand for your business, now might be the time to consider how you can increase your company's … Read more
Running a successful business today means much more than creating memorable advertising jingles and having big sales every few months. Today's business owner must connect with customers on a two-way street of communication and marketing where social media and personal interaction take center stage. An essential piece of the puzzle is creating long-lasting relationships with … Read more
WE ARE MOVING! APRIL 16TH
230 Messner Drive,
Wheeling, IL 60090
Phone: 1-800-323-1609
Email: info@howardpkg.com
