Howard Packaging only sells to the retail, food service and promotional products trade.
We do not sell products to or ship sample kits to individuals.
The best salespeople are those who can quickly and easily communicate an idea or message that hooks the buyer. They don't need to deceive or coherse; they let the message do it's psychological work and the buyer does the rest. The best packaging does the exact same thing. Packaging can communicate so many things about a … Read more
What prompts people to buy a product? Is it based on pure need, or is there an emotional tug that often influences our purchasing behavior? By now it's pretty clear that we often purchase based on the desire for the feeling we imagine we'll have once we own a product. But what gets us to that … Read more
Making your business brand personal rather than corporate is key if you're shooting for a lasting connection with potential customers. The most important concept within the world of "social media" is that it allows people – or in the case of a business, customers – to interact in a manner that isn't solely a one-way street … Read more
Building brand loyalty is an important part of any small business marketing plan, but businesses today must get creative to help improve customer connections with the brand. Research routinely shows that customers who feel a personal connection to a brand feel that the company has fulfilled a need in their lives. If you're concerned that … Read more
With the economy on a steady track of improvement, today's small business owners have the opportunity to create valuable growth within their organizations. One of the best ways to continue positive growth is to examine the past year for its triumphs, failures, and discoveries. In 2016, we published several blog posts designed to help you … Read more
Older Americans retain most of the buying power in the United States, but understanding how to market to Millennials has become a popular topic of conversation for modern businesses looking to create brand ambassadors, improve brand loyalty, and find new, lifetime customers within the youngest population of consumers. Successfully marketing to Millennials means understanding how … Read more
As a business owner, you may assume your biggest sales season will coincide with the winter months. However, creative sales pitches and yearlong advertising can help you enjoy healthy sales whether the temperature is freezing or broiling outside. After setting aside enough money in your marketing budget to cover winter holiday promotions and advertising, you'll … Read more
Is it time to make-over your business? Image is important in business today, and even the smallest organizations must put time and energy into appearances and how the public perceives the business. If you haven't cultivated a particular brand for your business, now might be the time to consider how you can increase your company's … Read more
A strong vision for the future and a comprehensive business plan are essential tools for any growing business. However, it's important to conduct a business evaluation using a variety of methods to determine whether the business is on the right track for the future. A look at the company's expenditures versus its income may provide … Read more
Sales statistics often suggest the fourth quarter or holiday season is the busiest time of the year for retailers, and a significant amount of marketing, sales, and discounts arrive in November and December each year. However, business doesn't stop on January 1st unless the company is a seasonal business like a Christmas tree lot or … Read more
WE ARE MOVING! APRIL 16TH
230 Messner Drive,
Wheeling, IL 60090
Phone: 1-800-323-1609
Email: info@howardpkg.com
